top of page

IDN Research Institute

Research
Report Library

A portfolio of our flagship studies on Indonesian society — the Indonesia Millennial & Gen Z Report (IMGR) and the Indonesia Creator Marketing Report (ICMR). Browse every edition from newest to oldest and download the full report.

Showing null of 4 reports
IMGR · 2026

Indonesia Millennial & Gen Z Report 2026

The definitive annual guide to creator marketing trends, platform shifts, and brand collaborations across Indonesia.

Download Report
ICMR · 2026

Indonesia Creator Marketing Report 2026

How Indonesia's creator economy reshaped advertising budgets, audience trust, and platform strategies in 2026.

Download Report
IMGR · 2025

Indonesia Millennial & Gen Z Report 2025

Short-form video, livestream commerce, and the rise of micro-influencers — Indonesia's creator landscape in full.

Download Report
ICMR · 2025

Indonesia Creator Marketing Report 2025

A comprehensive survey of values, aspirations, digital habits, and consumer behavior among Indonesian youth.

Download Report
bottom of page